The Standard
✍️ written by storyarb.
Your weekly strategy session with the marketers defining our industry.
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The post-layoffs talent pipeline, the bottom of the funnel stays narrow, and the pitfalls of a viral recipe.
Everett at Lindy shares what’s converting, in a time when AI promises are everywhere.
Big bets, AI reality checks, and why fundamentals are back in style.
No EOY math. No strategy decks. Just the humans behind the content.
Insights from Headspace, Air, Vector, Appriss Retail, and more.
Steal the exact playbooks marketing leaders used to win this year.
Why companies get stuck in Phase 1 of AI implementation.
Schema markup, summaries, and FAQs. Say hello to the new AI optimization stack.
Your marketing budget shouldn't be guesswork. Here's how to build one that actually works.
Strategic partnerships and cultural awareness are key to building famous brands.
Stop measuring clicks. Start measuring symphonies.
