The Standard
✍️ written by storyarb.
Your weekly strategy session with the marketers defining our industry.
Connect
I read 0 pages of my contract, Gordon Ramsay in my skull, and ChatGPT's plan to befriend your grandma.
The real reason this newsletter exists, told badly and in full.
Generic is comforting in a Marriott lobby. In your brand content, it’s a death sentence.
Also: Equinox put a dictator baby on Sunset to sell you a leg day.
Raising the bar with an open bar.
Every tool in the stack is someone we've dated, and they've got a pricing page.
Introducing Foreshadow: a 30-day sprint that turns your AI visibility data into a 90-day editorial calendar.
Kalshi told a federal court its bets are derivative. So we made some of our own.
3 places to look: share of voice, media efficiency, and attribution.
Including “the Tagger,” who has dragged Doug into this since 2023.
A 4-step system for figuring out whether you’re showing up in AI search.
300 words I’m not allowed to write anymore.
