The Standard
✍️ written by storyarb.
Your weekly strategy session with the marketers defining our industry.
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Raising the bar with an open bar.
Every tool in the stack is someone we've dated, and they've got a pricing page.
Introducing Foreshadow: a 30-day sprint that turns your AI visibility data into a 90-day editorial calendar.
Kalshi told a federal court its bets are derivative. So we made some of our own.
3 places to look: share of voice, media efficiency, and attribution.
Including “the Tagger,” who has dragged Doug into this since 2023.
A 4-step system for figuring out whether you’re showing up in AI search.
300 words I’m not allowed to write anymore.
AJ Eckstein’s 3-step content flywheel starts with employees, not influencers.
The first issue of Crowd Work: what standup knows about failure that marketing refuses to.
LinkedIn’s newest button rewards humanness.
The question every marketer should answer before launching a new format.
