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đź’¬ A field guide to your comment section

Including “the Tagger,” who has dragged Doug into this since 2023.

Back for more? Brave.

By the time you’re reading this, it’s been 112 years since the last passenger pigeon on earth died in captivity at the Cincinnati Zoo. Her name was Martha. 

There had once been billions of her, so many that flocks blacked out the sky for days, yet she spent her final years alone in an enclosure being observed by schoolchildren who had no idea what they were looking at. 

I have never read a sadder sentence, and I’ve read 4 years of newsletter performance reports. I’m talking 318 subscribers, an 11.4% open rate described in the quarterly review as “holding steady,” and a CFO that would like a word with you.

Anyway, this week’s issue is for you, Martha! Fly free. 

Nobody warns you that ghostwriting is 20% writing and 80% wildlife management without a permit, salary, or tranquilizer gun. 

My client sees 3 notifications and a nice little hit of dopamine. I see the whole biome at 6 a.m. with no Diet Cokes in me, and somewhere in year 2, my brain started narrating it in Attenborough, unprompted, permanently: Here, in the comments, the male displays. He has nothing to display. He displays anyway. 

I know these reply dudes and dudettes better than I know some of my cousins. I know their headlines. I know their hours. I know which one is going to say “love this” before he says it, the way you know a storm’s coming in your knees. 9 species, catalogued below, for science and for whatever’s left of me.

1. The baseline
MATING CALL:
Great post!

Behavior: Arrives within the hour. Does not scroll past line 2. Departs.

Notes: He’s the pigeon of this ecosystem: numerous, harmless, faintly load-bearing. If he vanished tomorrow, the engagement rate would drop 4% and nobody could tell you why. I’ve yet to learn one thing about him, and we have been in each other’s lives since 2015. (It’s like one day the sky is full, then you’re at a zoo, alone, in Cincinnati.)

2. The tagger
MATING CALL:
Great post! @Kevin @Priya @Doug

Behavior: Summons 3 colleagues to a conversation none of them wanted, then leaves.

Notes: Kevin has muted the thread. Priya has muted him personally. Doug left the company in 2023 and still gets dragged into a stranger’s post about pipeline velocity twice a month, and at some point Doug stopped fighting it. The male takes no part in raising the young. He merely calls to them, and departs.

3. The agree-and-extend
MATING CALL:
340 WORDS BEGINNING,
Love this. I’d add…

Behavior: Feeds on your reach. Builds his nest inside your nest.

Notes: Writes his own post inside your post, and it’s longer, and it has a numbered list, and one of the numbers has sub-bullets. He is not commenting. He is subletting. Twice his comment has outperformed the thing he was commenting on, which I know because my client asked me why.

4. The farmer
MATING CALL:
This is the conversation we should be having.

Behavior: 60 comments a day across territory that belongs to other animals users. Posts nothing of his own.

Notes: Headline reads “Fractional CMO | Ex-Deloitte | Girl Dad | Views My Own.” He is not here for your executive. He is here to be photographed near your executive, the way a smaller fish gets photographed near a shark. Has never asked a question, has never been asked one, and has 40,000 followers, which tells me something true about this platform that I would rather not know.

5. The contrarian
MATING CALL:
Interesting take, though I’d push back a little…

Behavior: Closes with “curious what others think.” Returns 11 hours later to reply to themselves. Says “fair enough” when you prove them wrong, which is a sign of great respect in their culture. 

Notes: Pushes back on a claim my client did not make, using a statistic from a podcast, in a tone so reasonable that arguing them makes me look unwell. Others are not curious. Others have jobs. Their self-reply reads, “still thinking about this one,” and I believe them, and that’s the sad part.

6. The emoji
MATING CALL:
🔥🔥🙌

Behavior: No vocalizations recorded. 11 years on the platform, not 1 word.

Notes: In a way I respect her most, because she’s the only one being honest about how much she reads. When she abstains, I take it personally and go back and rewrite the hook.

7. The vendor
MATING CALL:
So true. This is exactly why we built [product].

Behavior: Achieves the pivot in 1 sentence. Any thread, any context, no exceptions.

Notes: Real craft, and it would impress me more if he hadn’t done it under my client’s post about her father’s funeral. I reported him. No ethical framework accounts for this man. He’ll outlive us all.

8. The former boss
MATING CALL:
So proud of you.

Behavior: Appears only on the good posts. Promotes nothing. Asks for nothing.

Notes: Managed my client for 11 months in 2014 and has followed her since with the quiet intensity of a woman tracking her partner when they stopped sharing their location. 

9. The machine
MATING CALL:
Great insights, Michael! Building a repeatable system is absolutely essential. 🚀 What do you think is the biggest challenge for leaders implementing this?

Behavior: Flawless grammar. Flawless enthusiasm. Flawless nothing.

Notes: Not a species. A condition. She’s either a $29-a-month growth tool or a woman who became one, and I lost the ability to tell around February.

Field note: There’s a 10th type, and she doesn’t belong in a taxonomy of pests. She leaves 1 comment, 3 lines long, better than the post it’s attached to. She isn’t farming anything. She knew the thing and said it. My client gets the credit, she gets 9 likes, and we all move on with our morning like nothing happened. 

We like her.

— Sarah Suzuki Harvard

Courtesy of Nish, our Chief Meme Officer, who never misses. “Make it punchier” is the note you give when you don’t like something but can’t say why, which is fine, that’s your job. But so is telling me. I’m not a mood ring. I’m a woman trying to write words to make you look smart. Help me, dang it!

Back Market wants you to narc on a 10-year-old

Back Market — whose entire business is convincing you that an old MacBook, owned for 5 years by a 19-year-old man, is a bargain and not a biohazard — bought subway placements that say "Catch a 5th grader using an em dash." 

A 10-year-old punctuated above grade level, and a French refurbishing tech company wants him brought downtown.

Picture the bust:

8:55 a.m. Unmarked Kia sedan idling outside Hunting Ridge Elementary. The kid comes out with his little Spiderman backpack. 

8:56 a.m. Agents move in. "He's got an em-dash on him!" someone screams. They find 2 more semi-colons in a printed essay crumpled up in his Jansport, plus a paragraph with a functioning topic sentence. His mother is told he'd been writing clearly for months. 

9:04 a.m. On the news, the neighbors say the usual thing: he was polite, kept to himself, punctuated correctly. Nobody suspected.

In any other decade we'd have given him a gold star and a Scholastic Book Fair coupon. Now, those kids get profiled on the L train in front of adults who haven't finished a book since Twilight: Breaking Dawn.

See something, say something

See something un-funny on the feeds? Nominate it by replying to this email.

Alright, that’s my time. I’m the unread group chat with 47 messages. See you next week. 

—  sarah suzuki harvard 🫡

Chat, are we cooked? Your Claude chats are public. Not hacked, public. Like on Google, findable by anyone who types the right words into a search bar. Medical records, kids’ phone numbers, company files marked internal only, all of it sitting there because somebody hit “share” and assumed that meant sharing with 1 coworker. Anthropic says the system is “working as intended,” but that’s also what my landlord says about the leak in my ceiling.  If my logs surface, the whole internet finds out I asked a machine trained on the sum of human knowledge whether a straw has 1 hole or 2. (I say 2!)

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