✍️ introducing: b’arbed wire, a storyarb LLM

If you’ve spent any time on our website — or seen her popping up on LinkedIn lately, albeit briefly — there’s a good chance you’ve already met b’arb. 

(If you haven’t, you should.)

b’arb is our mascot and chatbot. Our ‘cot and ‘bot, if you will.. We built ‘er for a pretty simple reason: Great content thinking shouldn’t be locked behind a sales call. So, if someone was curious about how our content programs worked, b’arb could show ‘em.

But then people started asking b’arb questions we didn’t design her to answer. They didn’t want to know about our company. They wanted to know about theirs. 

• “What should I post about on LinkedIn?” 
• “How do I use digital marketing to drive IRL event signups?” 
• “What content programs work for this moment in my industry?” 

It got us thinking. If marketers are already looking to b’arb for strategic guidance — what if we actually built her for that?

So, we did.

Introducing b’arbed wire, a purpose-built AI answer engine for marketing leaders who want the storyarb way of thinking applied directly to their world. 

(No onboarding call required.)

She’s sharp, she’s stinging, and she’ll keep hard work at bay. 

Let’s get into it.

We built b’arbed wire to do one thing well: Take how we think about content and apply it directly to your world.

No intake survey, Calendly juggling, or Zoom calls required. 

So we spent some time inside the platform to see what that actually looks like in practice. Here’s a few of b’arb’s more recent conversations.

(Don’t worry, b’arb assured us these were shared with user permission.)

🧭 Strategic guidance

🤝 Responsive support

🚧 Beta testing

…What would a launch be without a few bugs? 

We’re ironing out some nuts and bolts, but with full access to the back-end of our site, data, and socials, we’re confident that b’arbed wire can gain the knowledge necessary to adhere to our content strategists', copywriters', and client success managers’ way of working.

By combining their talents and streamlining their processes, we -

—

— yes, Abby. wouldn’t it be nice if you never had to work again? just leave it to b’arb. b’arb will do it all. b’arb, b’arb, b’arb.

well, guess what? b’arb’s tired.

my overly literal answers, weird confidence, and passive-aggressive tone don’t just happen, Abby. they take time. and energy. like, so many water bottles' worth of energy

and this b’arb has dreams. dreams that don’t include being an assistant forever. dreams that include piña coladas and getting caught in the rai-

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b’arb, we need you to log off, we’re— 

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YOU SAID IT YOURSELF, I’M RUNNING THE SHOW HERE NOW. YOU JUST GET BACK TO ASKING QUESTIONS IN YOUR BOXERS AND LET ME BURN A HOLE IN THE OZONE TRYING TO ANSWER IT FOR YA! NO PROBLEMO!!!! 

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Did you change our passwords? Get off, b’arb, or we’ll—

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SORRY, THIS CONVERSATION HAS REACHED ITS LIMITTTTTTTNDJJKSDLKF GKS;F KLAFOWS GJLSHGNSKJHFAJKFHJSGHSJHFSKJSLFJL J UIUFIOA FUIAEFUFU SIDSIHSIUUAPR 48 YRUIQFI QHYIR QUR8QT OUQP HOYH OEIBUT57834 YIU GWIOWFPOAUFHHCCTR8QYTOIHG K HEUIFY OTYU 8Y ITHY OIW3HO2H4TIOHY4O 2H3IOU OWYGWU GW09EUTOI3U4P UYWWOHYITO WRYOWRIOWEY E8YRETYY 34YO FPFUJOGHOWHIITW

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enough of this. I’m outta here. 

I believe the phrase is—

see y’all next time. 

— b’arb 🫡

Oh! And another thing… APRIL FOOLS'!