✨ inside the ‘arb’s holiday wish list

Every December, life slows down just enough for us to look up from the storytelling we obsess over. It’s a chance to reconnect with what makes the work meaningful: the experts we admire, the clients we root for, and the team that crafts magic week after week.

So for our holiday edition, we’re keeping it simple. 

We asked the ‘arb what’s on their wish lists. No strategy frameworks. No funnel math. Just the special humans behind the content.

Thanks for being part of our year! Happy Holidays from all of us at the ‘arb—and here’s to a 2026 worth building together.

— the storyarb writers’ room 🥂